ORIGINAL

PROVENANCE AUTHENTICATION

ORIGINAL

PROVENANCE AUTHENTICATION

CURRENT SITUATION

Consumers often struggle to know if a product is genuine or counterfeit.

Furniture, clothing, shoes, and bags are common targets of authenticity concerns.

WHY ORIGINAL?

Original is Zertifier’s platform that can interact with the customer’s ERP and import orders.

A unique ID is then assigned to each product, which may be a QR code or an NFC tag.

The Original platform certifies traceability on the blockchain from manufacturer to end consumer.

Consumers can verify authenticity simply by scanning the QR code or NFC tag with their mobile device.

In addition, the end consumer will also have access to information such as product warranties, assembly or user manuals, reviews from other users on social networks, and much more.

QUICK RESPONSE(QR) CODES AND NEAR FIELD COMMUNICATION (NFC) TAGS

Quick Response (QR) codes are two-dimensional barcodes. They can store a lot more information than the ubiquitous UPC or EPC codes we see marking grocery and retail products. First used for keeping track of automotive parts, they are now predominantly being used in advertising campaigns, directing customers to websites to provide more information about an item and allowing it to be purchased.

Near Field Communication (NFC) is a radio-frequency technology that allows the transmission of data between an NFC tag and NFC-enabled device. NFC tags can basically do what QR codes are being used for and more because they use embedded chips. Currently, NFC tags are being mostly used for processing payments and for social media promotions.

NFC + NFT

Zertifier's NFC+NFT solution provides an innovative way to ensure the authenticity of high-value products. By embedding NFC chips into each product and creating limited-edition NFTs that represent a digital version of the physical product, Zertifier offers a secure and transparent way to verify the authenticity of each product. Consumers can simply scan the NFC tag with their smartphone to access a digital certificate of authenticity stored on the blockchain, while the NFTs create a new revenue stream for companies by allowing them to sell digital versions of their products as collectibles on blockchain marketplaces. This solution not only helps to prevent counterfeiting and protect the value of high-value products, but also provides a unique and engaging experience for consumers.